https://www.vgbaike.com/dvw/en/book/03-players/Recent content in Players on Designing Virtual WorldsHugoen-USThu, 24 Sep 2026 01:39:40 +0800https://www.vgbaike.com/dvw/en/book/03-players/03-02-who-are-these-people-and-what-do-they-want/Mon, 01 Jan 0001 00:00:00 +0000https://www.vgbaike.com/dvw/en/book/03-players/03-02-who-are-these-people-and-what-do-they-want/<p>As mentioned in Chapter 1, “Introduction to Virtual Worlds,” the demographics of virtual worlds are important for two reasons:</p> <ul> <li> <p>If you know who likes your virtual world (the actual demographics), you can use this to decide where to look for newbies.</p> </li> <li> <p>If you know who wants to like your virtual world (the target demographics), you can change the virtual world so as to appeal to those people.</p> </li> </ul> <p>Both of these are essentially marketing issues. In the former, the design group has the upper hand, delivering a product that the marketers have to sell; in the latter, the marketing group has the upper hand, selling a product that the designers have to deliver.</p>