I know there has been a lot of feedback regarding the new ad campaign for Sudo, but I would like to remind you this was the client's decision, and although we might not agree with it, we must respect it. The person behind it is Sudo's new Creative Director, and son of the company president, Michael Koch. Below I've attached a statement from Mr. Koch and I request that you abstain from unsolicited commentary at this time:
With the Rural Beauty campaign at Sudo, we want to show that exclusive corporate attire need not be bound by elegant design alone, but also by comfort. Focus tests tell us that many of our consumers and potential consumers enjoy the idea of being able to make a visit from their downtown offices and penthouses to their cottages on the outskirts of the city without the need to change into a new outfit or reimagine their wardrobe.
So there you have it. We have to work with the direction we've been given. In terms our new ad's composition, let's stick with same format of the model with the car, but instead of a luxury make or limo, we're swapping in a Thorton Colby Butte. Pick-up trucks are time-tested symbols of the rural and rustic lifestyle. Our aim should be to capture the genius in its simplicity. Now, because the set is in a more hazardous area (near the old race track), I tried to work out a single-day Trauma Team package for everyone. If anything happens, you should be covered. But if you do own your own private firearm, I'd advise bringing it with you anyway. So good luck out there and enjoy the session! I'm counting on your bright minds to find and capture this "rural beauty" Mr. Koch has envisioned.
Clint Walter
Your Choice Marketing Agency
